Part One: Offer excellent customer service with Google Apps for Business™
This is the first in a three part series about Winning moments that matter for your business.
Google’s concept of “win moments that matter” is all about helping businesses to make better decisions through the use of the latest technological developments. This is subsequently, the start of a three part series geared towards providing enterprises with Google Apps best practices that will allow your business to continuously grow and innovate while empowering your store associates, conveying brand and personality as well as strengthening community presence.
With Google Apps for Business companies are able to reach their customers across devices and platforms with dynamic marketing capabilities in a cost effective way.
With Google Apps for Business every device becomes an access point to obtain needed information.
Consequently, this series will show you how to use Google Apps to improve customer outreach, increase marketing campaign ROI and significantly enhance profitability.
Therefore, the impetus is focused on increasing the amount of customer interactions that can be made with potential buyers. This again is limited by the accessibility of information as store locations usually have a minimal number of PCs and employees have to take turns accessing said PCs. Stores typically have 2 - 4 shared PCs, with Managers possibly having a dedicated PC and no mobile device access.
In the same way, not only do customers expect extraordinary in-store experiences but technological improvements mean that customers use digital devices and expect the associates to also have these devices, so that they can get quick responses and customer care support. There is therefore a need to customize service for well-informed and technologically savvy customers.
The remedy to these issues are straightforward as new employees are already quite proficient in the use of the latest technology, and when they join the stores, expect the company to use advanced technology, so that they can reach and be in contact with customers. Today’s customers also use more of internet and search engines than ever before, hence they get to know about brands before they actually see the product in a store. Not having an online store is therefore a major disadvantage and a severe cut in your earning potential.
Google Apps for business is the simple solution to your customer service needs as it is accessible from mobile devices and store Kiosk's.
Gmail is Google’s email software and if you have a personal Gmail account, you are already quite comfortable using the online interface. The Google Calendar feature is also integrated right into your account and offers the best in scheduling and appointments management. Don’t forget the calculating power of Google Spreadsheet which is essential for any business owner and works similarly to Excel. In the same way, Google Docs will cover all your word processing and documentation needs and Google Forms are a great survey tool that can be used to capture customer feedback in real-time.
Case in point, Roberto Cavalli’s boutiques across the world utilises Google Video by uploading catwalk videos making them instantly available to all stores. Summarily, Google Sites is the website management application tool that has proved to be exceedly beneficial to small businesses. With Sites, you gain access to ready-to-go templates and an easy-to-use interface that makes it possible to launch a website within minutes, no web design experience required.
Google Apps for business is an excellent medium to deliver relevant product and customer service information to employees and customers alike.
Irrefutably, using Google Apps for business allows you to work seamlessly while on the go and increases good customer service experiences through massively improved access to information capabilities on any device. You will also be able to reduce the enterprise’s costs for supporting workers’ mobile devices. Google also offers Chromebooks, a powerful mini laptop device to increase your pool of devices for associates to access information.
Google Apps for business enhances your retail operations and results in significant improvements in your customer service.
Additionally, the benefit of engaging with customers promptly and privately by way of providing quick responses to customer queries is an exemplary store management technique. Decisively, Google Apps for business is your one stop access point for reliable, affordable customer service solutions.
Coming soon, part two of the Winning moments that matter for your retail business series titled “Easily share your visual merchandising ideas”.
About the Author
Dwayne Campbell is the Marketing Director of Work Cloud Solutions, an Authorised Reseller of Google Apps that specialises in helping professional firms work more effectively with mobile and remote teams.
30 Day Proof of Concept Trial
Take part in a free no obligation 30 day proof-of-concept trial to see if Google Apps is right for you.