Communicating the right message to the right audience.
Law firms like all other business desire a #1 ranking for their company website in Google search results and of course this is not easy to realise. Frequently the reviews posted by law practices are considered fake as they are bought and paid for. Furthermore, in this technological market, many law practices are finding that more and more of their profits are impacted by their online reputation.
Google Plus offers a unique opportunity to not only connect with your clients but also gain valid quality reviews from real people, with connections and followers of their own, that will serve to increase traffic to your website and ultimately positively impact your company’s bottom-line.
Have an easier time getting to the top of Google's organic search results with Google Plus, Google’s social media platform.
Usually social media sites, like Facebook are used to connect with friends. However, with Google Plus and specifically Google Plus business pages, businesses are able to directly connect with their clients. Google Plus circles also allow audience segmentation by allowing firms to target and distribute specific messages to selective clients, thereby increasing client engagement and participation.
For these reasons, Law practices who are hugely dependent on their website’s online presence and social media sites for conversions and leads, should utilise Google Plus for business to increase their search ranking and website traffic. Additionally, a strong Google Plus Page will increase the relevance of any page associated with it and provide what is often referred to as Google Juice. This can serve to significantly boost your search engine rankings.
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"Circles let you organise your social connections in a way that make sense and is unique to you. Create a circle of your trusted advisors to request career advice all at once or a circle of thought leaders in your company to stay on top of all the latest news and initiatives."
Here’s the big question. When is a good time to ask for a positive Google Plus Review? How about right after you deliver positive results for your client, for example if your client just got acquitted or received a big settlement. Another way to help get your clients to notice your Google Plus Page is to have a link to it in your email signature. Under your signature and phone number, you can have a G+ icon with the tagline “Review us on Google Plus”. Without reviews, the “social proof” of others, Google will not trust that a law firm’s website is as relevant in comparison to others.
Google Plus is similar to other social networks; you create a personal (or business) profile and follow others (by placing them in “circles”). However, unlike many other social media sites, you can add someone to a Circle without them having to add you back. On the other hand, Google Plus business pages require that a user add your Page to their circles before your business page can add them to your circles.
Google wants more people to use Google Plus so it has begun ranking posts to the network very high in its search engine. If you are at all concerned about optimising either your personal or professional appearances in search engine results, this may be the main reason to set up a Google Plus account.
"Sharing in Google+ lets you discuss projects with colleagues, brainstorm ideas and ask questions. It's easy to attach images, videos or documents from Google Drive to your posts. Find experts and get feedback on anything from a presentation to a product design. You can mark your posts as restricted, so they can't be shared outside your organisation."
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"Communities create a space for groups to share information on specific topics. You can create an open community and invite customers or partners, or create a restricted community that's only available to your coworkers. Discuss a new manufacturing innovation with your R&D team, update the West Coast office on holiday party plans or request feedback on a presentation from the sales strategy group."
Google Apps and Google Plus means having all your projects and the people you work with, in one centralised location, all collaborating their efforts to achieve a more consistent and steady flow of income and profits.
Only £3.30 per User/Month!
30 Day Proof-of-Concept Trial
To assess whether Google Apps for Business is right for your legal practice, why not take part in a no obligation 30 day proof-of-concept trial. Use Gmail, Google Calendar, Google Drive and Google Sites and more with no commitment or impact on your current IT services. This is a great way of finding out if the solutions offers the tools and features your users need before making any long term commitment.