Direct Relief achieved their annual donations target in just one month
How do you connect with a global audience when you're this smaller-sized nonprofit, With limited resources? This is a daunting question facing most nonprofits that are looking to help and connect with people on a global scale.
With no budget limited human capital Direct Relief found a way to develop and better leverage their online presence with the help of Google Ad Grants, a programme that awards free AdWords advertising for up to $10,000 per month to qualified non-profit organisations.
"Monthly traffic to our website had grown more than 2,000 per cent, from 9,000 to 200,000 visitors in just two months"